South Of The River Co was created from a love of family, faith, and the traditions that shape us.

Inspired by deep southern roots, small-town memories, lake days, front porch evenings, and the people who have sacrificed for our country, SOTR is designed to bring meaningful, timeless apparel to the whole family. Every piece is thoughtfully created with a genuine appreciation for America, southern living, and the men and women who have served our country. From patriotic holidays to everyday moments, we hope our designs feel classic, comfortable, and connected to the things that matter most. At SOTR, customer satisfaction is incredibly important to us. We hope you love every piece you receive, and if you do, we’d love to hear from you! If there is ever an issue with your order or product, please contact us directly so we can remedy it as quickly as possible.